My portfolio
Visual Identity Work
Every brand has a unique personality that deserves to be told with clarity and style, whether for a system or a self-employed person.
01
logos
The logo is the central axis of the visual identity, and symbolically defines the purpose, character, or graphic universe of the brand.
03
Fonts
Decorative fonts (modern or serif) are combined according to the brand's tone. This section defines how written communication will appear on social media, packaging, websites, or in print.
02
Color palette
Each color fulfills a strategic function to convey the message and emotions that the brand seeks to inspire in the customer.
04
Visual inspiration
This section serves to intuitively showcase the brand's "world": its tone, style, values, and atmosphere. It also reveals the starting point from which the design was born.
Whether the logo is designed by me from scratch or delivered by the client, I carefully adapt it to different physical formats to maintain its visual impact, legibility, and consistency across all media.
By integrating a QR code, its impact is amplified: it allows the customer to be directed to a website, portfolio, social media, or digital menu, allowing a small piece to contain the entire brand experience in a single scan.
Posters, manuals, and other printed materials (designed with clarity and brand-aligned aesthetics) can be used to mark areas, reinforce protocols, promote internal campaigns, or enhance the visitor experience.
Social networks
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I design carousel-style images and visual calendars that are not only aesthetically pleasing but also strategically designed to make an impact, reach the right demographics, build loyalty, and reinforce brand values.
A sample of my work over the years...
Each post is part of a coherent narrative that connects with the target audience. Calendars are structured so that, when viewing the Instagram or TikTok account as a whole, the grid functions as a visual catalog or menu, making it easy to navigate, identify products, and understand the brand's style.
The digital experience must be intuitive and functional, aligning the visual with each client's business objectives.
I design responsive (and mobile-optimized) websites that are intuitive and visually aligned with each brand's identity. I focus on creating pages that not only look good, but also communicate clearly, guide users, and generate results: whether through online stores, visual catalogs, or blogs.
Thumbnails for YouTube
![[Linzi Breuhan] The falacy of the coffee machine](https://static.wixstatic.com/media/0b4475_eb586674f7254811b09f44814eadebdc~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/0b4475_eb586674f7254811b09f44814eadebdc~mv2.png)
![[CPD] Franchise Pictures](https://static.wixstatic.com/media/0b4475_0272a89231c249c2b62e43d6e7303a38~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/0b4475_0272a89231c249c2b62e43d6e7303a38~mv2.png)
![[Linzi Breuhan] The EXP business model breakdown](https://static.wixstatic.com/media/0b4475_ed869cdf18034e5ab2ab861effa66611~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/0b4475_ed869cdf18034e5ab2ab861effa66611~mv2.png)
Millions of views and thousands of comments...
From conceptualization, clip selection, and soundtrack to the final script, I worked closely with the production team to seamlessly integrate visuals, audio, and graphics, and developed compelling scripts with immersive narratives.
Teachable course:
the Social agent
The Social Agent is a course developed by real estate consultant Linzi Breuhan, focused on teaching agents how to use Instagram strategically to prospect, improve their reputation as consultants, connect with clients, and sell more homes.
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For this project, I wrote and designed graphic materials, educational content, and downloadable resources that translate key digital marketing concepts into easy-to-apply visual tools, all with a professional aesthetic aligned with the real estate industry and featuring the brand colors previously used by Linzi Breuhan.
Below I leave as an example one of the modules that I wrote:
A presentation with a masterclass was also created, along with an exclusive Trello board with more than 100 resources for agents who purchased the course.
